It appears that the QR code might soon replace traditional SMS marketing. More and more brands are turning to QR codes to promote marketing campaigns, mobile promotions and rich social media experiences. According to Brock Brereton of ScanNap, the world’s first digital cocktail napkin, the QR code ranks superior to SMS because, “scan metrics are fully measurable, the code matrix is re-programmable, and the codes will deliver any form of digital content.” Most importantly, QR codes deliver a more user-friendly experience for the consumer while offering substantial cost savings and lower barriers to entry for the mobile marketer.
According to an article on Mobile Marketer: “Nowadays, consumers cannot go a day without seeing a QR code – whether on a cocktail napkin, magazine page, billboard or bus shelter. In past years, SMS ‘calls to action’ appeared everywhere. However, many current mobile marketing experts are not incorporating SMS, opting instead for the QR code to drive user engagement.”
The Future of QR Codes
While SMS remains a popular form of marketing, QR codes provide a more interactive user experience. The article notes that while SMS marketing is easy, affordable, and broad-reaching, it lacks the rich media experience that QR codes deliver.
As such, many companies are replacing the standard key-ring tags used for their loyalty programs with QR codes, which customers scan to redeem their rewards.
The trend will likely continue, with QR codes deployed on more and more affordable substrates. We print ScanNap custom cocktail napkins on tissue paper, the least costly printed medium available. In turn, ScanNap offers long page views and a high ROI. In turn, ScanNap printed napkins provide the ideal low cost digital content delivery system for mobile brand promotion.