Beyond the use at a bar or restaurant, leisure industry branding is entertainment. A golf club can advertise trivia, stats, or history. A yacht club can imprint their burgee, the longitude and latitude of the club, or advertise future races, events, and parties. Cruise lines, airlines, and luxury transportation will showcase special travel deals or advertise luxury destinations. Sports arenas will order napkins with the home team’s logo to facilitate fan loyalty.
In all examples, napkins in the leisure industry facilitate guest enjoyment. They can be light-hearted and fun, or demure and posh. Much like the hospitality industry, the leisure industry uses custom printed napkins for added branding effect. Their napkins tie into their company culture, and their guests receive added value during their stay.