Imagine for a second that you are the guest of a luxury hotel:
You stop for a drink at the infused water station and you use a custom paper linen napkin to mop up condensation. Then, you go to the restroom to wash your hands and you dry them with a printed guest towel, stacked to the side.
Later, you want a cup of coffee in your room. You glance down at the provided napkins and printed on top are the instructions for operating the coffee pot.
And even later, after ordering room service, you notice that the custom napkins list drink specials at the downstairs bar. After dinner, you head over for a cocktail.
As a hotelier, each moment your customer interacts with your company is a branding opportunity. In the same way your customer notices the chocolate on the pillow, or the flower in the bathroom, they notice your napkins. By utilizing the marketing space on your existing paper products, you provide your customers with that extra touch of convenience, luxury, and opulence.
Branding for hospitality industries involves much the same processes as branding for any other industry. But typically, hospitality branding involves that extra touch of elegance or convenience. In this way, custom printed napkins seamlessly complement your existing marketing strategy.
Marketing with Custom Napkins
Unlike traditional paper flyers, custom printed napkins provide value. They are a necessary item, an important staple to any event or business that serves food or drinks. And like sugar packets and plastic cutlery, customers expect them.
Hospitality industries are no exception. Nearly every hotel, resort, and cruise line provides food and drink to some degree. Maybe it’s the lobby coffee bar. Or maybe it’s the associated restaurant or pub. Either way, your customers expect napkins, in the same way they expect small bottles of shampoo and included wifi.
People cannot resist free stuff. Napkins are no exception. Most businesses view this tendency as a problem. They see people taking hoards, shoving free napkins in purses and briefcases, or simply wasting them on the table, barely used but touched by contaminated fingertips. In short, they see all those wasted supply costs.
But maybe… let’s rethink that.
Yes, your customers may take napkins with them. But those same napkins, when custom printed with your logo or marketing message, act as a functional billboard or flyer. Your logo and brand, and all positive associations your customer has with your company, finds its way into your customer’s purses, glove boxes, and cabinets at home.
You already need napkins. Why not put them to work? Why not double your marketing material in the process?
Custom printed napkins target consumers, directly in their personal words. They are the original remarking campaign.
For Hospitality Industries
So, we know that napkins can be a powerful marketing tool. But for hospitality industries, they are especially effective at increasing brand exposure and evoking luxury.
At the Intersection of Branding and Luxury
Custom printed napkins are branding in action. For hotels and resorts, custom printed napkins evoke wealth and opulence.
Printed napkins are your social proof in action. They make your business look expensive. Your customers perceive, “if this business can customize their products, they must be well-off. If they are well-off, others must appreciate their experiences here.” In this way, you increase consumer trust. And your customers feel safer spending more money.
Personalized napkins provide small moments of luxury and convenience. Each moment increases the odds that your customer will associate your brand with rest and relaxation, and increasing the odds they will return in the future.
Thus custom printed napkins are an indispensable part of your branding strategy.