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Napkins for Manhattan Hotel Lobby: A Case Study

Napkins-Only · Jan 25, 2017 · Leave a Comment

Upscale hotels commonly have in-lobby coffee bars, and most will provide napkins.  The most savvy hotels will custom print their beverage napkins, usually with the hotel logo.  But this upscale Manhattan hotel took it a step further.  They printed effective step-by-step instructions for operating their single-serve pod coffee maker on all four panels of their beverage napkins.

Four Panel Kraft Cocktail Napkin:

Front and middle panels of custom kraft napkin

The hotel chose our kraft napkins, a natural fiber blend with a light brown color, common to coffee bars. The print is simple: one-color black ink, in an easy-to-read, inviting font. The front panel reads, “GET BREWING – open here,” whereas the middle two panels reveal six how-to steps for operating the coffee maker.

The final design proves effective.  The napkin itself, a necessary staple for the Manhattan hotel, now serves a purpose beyond wiping up spills.  Guests brew their own coffee, and hotel employees are free to attend to other matters.

Back panel of custom kraft napkin

The back panel presents a clear call-to-action, calling guests to doodle on the back. “Some of the best ideas are found scribbled on the back of a napkin,” it reads. “Go ahead and see what you come up with.” The panel encourages guest engagement and feedback, and adds a subtle flair of art and creativity to the guest’s experience.

Overall, the custom print job proves effective.  The necessary hospitality staple has been elevated to a product with multiple uses.  The napkin simultaneously acts as serviette, instructional booklet, and art project, and the hotel gets more use out of an otherwise inevitable business expense.

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  • Browse Napkins
    • Napkin Colors
    • Napkin Sizes
    • ScanNap Printed Napkins
    • Gallery
    • Our Commitment to Recycling
  • Why Custom Print
    • The Cereal Box Effect
    • Customer Testimonials
  • Industries Served
    • Napkins for Foodservice Industries
    • Napkins for Hospitality Industries
    • Napkins for Advertising Industries
    • Napkins for Leisure Industries
    • Napkins for Non-Profit Industries
  • Company
    • FAQ
    • Blog
    • About Us
  • Contact Us