Upscale hotels commonly have in-lobby coffee bars, and most will provide napkins. The most savvy hotels will custom print their beverage napkins, usually with the hotel logo. But this upscale Manhattan hotel took it a step further. They printed effective step-by-step instructions for operating their single-serve pod coffee maker on all four panels of their beverage napkins.
Four Panel Kraft Cocktail Napkin:
The hotel chose our kraft napkins, a natural fiber blend with a light brown color, common to coffee bars. The print is simple: one-color black ink, in an easy-to-read, inviting font. The front panel reads, “GET BREWING – open here,” whereas the middle two panels reveal six how-to steps for operating the coffee maker.
The final design proves effective. The napkin itself, a necessary staple for the Manhattan hotel, now serves a purpose beyond wiping up spills. Guests brew their own coffee, and hotel employees are free to attend to other matters.
The back panel presents a clear call-to-action, calling guests to doodle on the back. “Some of the best ideas are found scribbled on the back of a napkin,” it reads. “Go ahead and see what you come up with.” The panel encourages guest engagement and feedback, and adds a subtle flair of art and creativity to the guest’s experience.
Overall, the custom print job proves effective. The necessary hospitality staple has been elevated to a product with multiple uses. The napkin simultaneously acts as serviette, instructional booklet, and art project, and the hotel gets more use out of an otherwise inevitable business expense.