Hospitality Industries

"Outside Inn" four color process custom cocktail napkin
Get Brewing: custom kraft napkin instructional booklet, 6 steps on how to operate the Keurig coffee maker
The Rose Hotel ScanNap printed napkin with QR code

Hospitality Industries

The hospitality industry uses printed napkins to increase branding efforts.  A custom printed napkin demonstrates your hotel’s concern for all aspects of your consumer’s experience. It is these small details: the chocolate on on the pillow, the flower in the bathroom, the custom printed napkin, that demonstrate your true commitment to your customer’s well-being.

Each interaction your guests have with your company is an opportunity for branding. Your custom branded napkins are no exception. Imagine a hotel spa that uses custom paper linen napkins at their infused water station, or a hotel lobby restroom that stacks printed guest towels in place of pull-down paper towels. Similarly, imagine that the in-room napkins have coffee pot instructions printed directly on them. Or that the custom napkins provided with room service list your drink specials downstairs.

Each of these small moments of convenience or luxury provides an opportunity to brand yourself. By taking advantage of each one, you are increasing the odds that the customer will associate you and your brand with rest and relaxation, and increasing the odds they will return in the future.

Custom printed napkins are an indispensable part of your branding strategy.

 

Marketing with custom napkins

Unlike traditional paper flyers, custom printed napkins provide value. They are a necessary item, an important staple to any event or business that serves food or drinks.  And like sugar packets and plastic cutlery, customers expect them.

People cannot resist free stuff. Napkins are no exception. Traditionally, this has proved problematic.  People take hoards, shoving free napkins in purses, glove boxes, briefcases, and junk drawers. They are “free,” and your customers take more than they need, sticking you with extra supply costs.

But printed napkins provide opportunity. The same napkins that you already buy double as marketing material. Your logo and message finds its way into these same purses, glove boxes, briefcases, and junk drawers.  It waits, until your customer reaches in to use it.

While a blank napkin, the same as every other blank napkin, is used for a second and tossed away, a custom printed napkin is noticed.  The customer pauses for a second, and your brand crosses your customer’s minds.

Custom printed napkins are the original remarketing campaign.

You are retargeting consumers, directly into their world.

 

For hospitality industries

Napkins are an especially powerful tool for hospitality industries. Custom printing provides hospitality businesses with small moments of corporate branding and luxury.

Branding

Custom printed napkins provide unique branding opportunities. They heighten your guest’s personal connection to your brand. For hotels and resorts, custom printed napkins evoke wealth and opulence.

Printed napkins are social proof in action. They make your business look expensive. Your customers perceive, “if this business can customize their products, they must be well-off. If they are well-off, others must appreciate their experiences here.” Customized products demonstrate your positive track record. They increase consumer trust.  Your customers feel safer spending money because they feel more catered to.

It is these small details: the chocolate on on the pillow, the flower in the bathroom, the custom printed napkin, that demonstrate your true commitment to your customer’s experience.

Luxury

Imagine a hotel spa that uses custom printed paper linen napkins to serve small refreshments. Or, imagine a hotel lobby that uses branded napkins at their coffee station. Similarly, imagine the in-room napkins list events happening downstairs. Or that the custom napkins provided in your lounge list your dinner specials next door.

Personalized napkins provide small moments of luxury and convenience. Each moment increases the odds that your customer will associate your brand with rest and relaxation, and increasing the odds they will return in the future.

Custom printed napkins are an indispensable part of your branding strategy.